The citation above illustrates the importance of trust and trustworthiness within everyday life. This is probably even more valid within social networking sites, where information is self-generated and people can act in a relatively anonymous manner.

But how do people assess others’ trustworthiness? And which information and functions affect these, sometimes affective and unconscious, judgments? Those questions were reasons for me to research trustworthiness within social networking sites for my master thesis (University of Amsterdam, Faculty of Economics & Business). This thesis could not be developed without the helpful support of my supervisors Dr. C. Nevejan and Dr. M. Avital.

Download thesis ‘Trustworthiness within social networking sites’ free as PDF.
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